
Behavioural retargeting identifies visitors to your website who have expressed interest in your products or services, but did not yet convert. This is a particularly attractive group - on average, retargeted customers are four times more likely to convert than new customers and spend more money per conversion.
Bottom-line? Advertising based on behavioural retargeting boosts conversions and repeat purchases.
Returned conversion measures conversion rates of visitors who do not convert on the first visit, but return to complete a transaction.
Driving new visitors to your site is costly with over 90% of site visitors leaving before completing a desired transaction. You can maximize your investment and improve conversion rates by driving qualified traffic back to your site for returned conversion using MyThings behavioural retargeting or rich-content customised retargeting programs.
MyThings delivers individualised banner ads to your site's visitors based on their surfing behaviour as they surf the Web. These messages speak to their state of mind, and create incentive to return to your site and complete the conversion funnel.
Other benefits include:
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